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Every Media Blockchain Platform

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Every Mediablockchain Platform

A new media ecological
public blockchain for
unbundling BAADD media

Same but Different Media Every Media blockchain Platform creates a decentralized media ecosystem
with Content Creators, Users, and Advertisers through Blockchain.

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WE START HERESocial problems that
BAADD Media ecosystem has

Digital addiction
  • BAADD Media’s Psychological manipulation for maximizing of advertising impact.
  • Users’ emotional problem and social problem occur due to the media contents addiction.
Personal information leakage
  • Companies who aim to collect Big data, excessively store and collect personal information.
  • BAADD Media's cases of hacking personal information have been continuously found.
Economic inequality due to distribution monopoly
  • Traditional media business under Attention Economy has faced a stage, where it cannot grow itself.
  • Distribution of Economic profits for a few of large media firms.
  • A vicious circle of BAADD Media’s exclusive expansion.
Infringement of personal information sovereignty
  • The media collects personal information that the user does not recognize.
  • An unexposed business revenue structure for BAADD media’s profit creation.
  • Using the personal information for the advertiser of BAADD Media to reach their own purposes.
Biased dissemination of information and political abuse
  • Information is concentrated by traffic that concentrated on a few of large media firms.
  • Only the information selected for the media is exposed to the user.
  • Attempt to exploit exposed information.

Solution

is Here

Pricing and reward mechanism that gives value to participants Support of Decentralized self-sufficing media business Safe and self-directed recovery of right to control individual information Organize decentralized self-regulatory organization Digital addiction prevention on platform

Price and Compensation
Mechanism

작가
Content Creator
  • Make profits with assessment about the contents made by oneself.
  • Build a solid community through better content production.
  • Structuring virtuous circle for continuous production of high quality contents.
소비자
User
  • Receive compensation for the influence and expression to the content creator.
  • Receive additional compensation for contents distribution.
  • Structuring a virtuous circle to facilitate dissemination of high quality contents.
광고주
Advertiser
  • Target advertising without intervention of a third party.
  • Providing transparent advertisement with reasonable commission.

Decentralized
Self-Regulatory Organization

증인 조직
Witness Organization
  • Main policy/decision making bodies.
  • Provide EVE coin block generation node.
  • Elect advertisement nod witness.
  • Decide advertisement fee, date use fee, Dapp developer fee, etc.
  • Operate decision support system(Loomio).
광고 노드 증인 조직
Advertisement Node Witness Organization
  • Membership without voting rights.
  • Provide ADD coin block generation node.
  • Elected by witness group.
감사위원회
Audit Committee
  • Copyrights and harmful contents audit .
  • Scanning bot / Audit commission / informant, etc.

Strengthen the right to control
Individual information

  • Unable to hack data.
  • Excellent access right data control / management.
  • Minimize the third party intervention in data use.
  • Compensation for data use.
  • Minimize the third party intervention in data use.
  • Compensation for data use.

Digital Addiction Prevention

  • Restructure social media service based on the Dapp developer’s original ideas and technologies based on the Every Media blockchain Platform.
  • Naturally, users will recognize and understand the mechanism of applications and platforms.
  • Use 1% of total assets for social contribution activities in line with the purpose of the Center for Human Technology through ‘Safe Box’.
  • Use 1% of total assets for social contribution activities in line with the purpose of the Center for Human Technology through ‘Safe Box’.

Decentralized
Self-Sufficing Media Business

새로운 비즈니스 모델
New Business Model
  • Media : Make profits and new business strategy.
  • Content Creator : Make profits and increase brand value of writer.
DApp 개발지원
DApp Development Support
  • Reduce the cost for developing your own service through platform.
디지털 트랜스포메이션
Digital Transformation
  • Present future-oriented personal information system.
  • Eliminate legal risks.
  • Strengthen business capabilities with user data analysis.
추가 이익 창출
Create Additional Profits
  • Can set independent agenda.
  • Enable two-way communication with consumer.
  • Can be developed into a business models for paid contents.
What is EMP?

Platform Assets and
Eco System

Platform Assets and
Eco System

The ecosystem of platform is made up of 3 assets such as EVE which is the fundamental coin, ADD which is used for the value exchange of advertisement and data, and EXP which is needed to move the ecosystem smoothly.

eve
EVE
  • Basic coin with high liquidity.
  • Can be traded on exchanges.
  • Converted to EXP combined with the ADD coin at a certain rate.
DETAIL VIEW
add
ADD
  • Coin with high liquidity and rewarded based on the level of contribution for advertisement.
  • Can be traded on exchanges.
  • Can be exchanged for advertisement value and has a price rigidity in the upward/downward direction.
DETAIL VIEW
emo
EXP
  • A kind of share that allows more activities and voting rights.
  • An assets that can not be traded.
DETAIL VIEW

Eco SystemA business that produces and distributes content takes the EVE coin,
uses it as its cornerstone, and designs a value exchange mechanism.

EVE Eco System
EVE 가치교환 생태계 EVE Eco System DETAIL VIEW
ADD Eco System
ADD 가치교환 생태계 ADD Eco System DETAIL VIEW
EXP Eco System
EMP 가치교환 생태계 EXP Eco System DETAIL VIEW

Proof of Concept3 types of DApp services as below are actualized
by using the function of Every Media blockchain Platform.

k-pop
Global Media

kpop global media kpop global media

The aim is for a K-pop professional
media platform which publishes K-pop
news, new music videos, etc.
in 6 different countries such as in the
U.S., Korea, Japan, China, Malaysia,
and Chile

It only provides the items through a mobile application and has a characteristic of a prosumer concept menu. Through the menu, people can upload a reaction video for the new music videos. Uploaders can get a reward through many followers’ recommendations and number of views.

emp
blog

eve blog kpop global media

It is a free blog service with the basic functions
of Every Media blockchain Platform embodied.
The blog can have any kind of theme. The user
can carry out blogging through familiar UX
(User Experience) on PC web and mobile application.

journal

journal kpop global media

The development of a PC website and mobile
website of Korea’s major media companies such
as Kukmin Ilbo, Herald, Electronic Times, and
others based on Every Media blockchain Platform.

Through this, we can launch a service targeting about 2 million users (estimated) of the 3 major media companies and will be able to secure quite a few coin holders in a short amount of time when the service is launched.

ArchitectureThe architecture of Every Media blockchain Platform is composed of a sidechain Layer,
Blockchain Platform, and an Application Layer, and based on this, it can actualize various types of DApp services.

Decentralized Application

API SDK

Application
Layer

  • Community
  • Contents management
  • Authernticaltion
  • Identity management
  • Payment
  • Transaction scan
  • Wallet
  • AD & Data exchange
  • Digital analytics
  • Data analysis
  • Voting & Rule management
  • Bot
  • Illegal contents
  • Fraud detection

Block Chain Platform

DPos Smart Contract

Side Chain Layer

DAG IPFS
Application
Layer
API
  • Community
  • Contents management
  • Authernticaltion
  • Identity management
  • Payment
  • Transaction scan
  • Wallet
SDK
  • AD & Data exchange
  • Digital analytics
  • Data analysis
  • Voting & Rule management
  • Bot
  • Illegal contents
  • Fraud detection
Block Chain
Platform
API DPos
SDK Smart Contract
Side Chain
Layer
API DAG
SDK IPFS
  • Side Chain LayerSide Chain
    Layer

    All Data produced in Every Media blockchain Platform is not saved on the blockchain and used restrictively; therefore, sidechain is constructed separately for saving data.

  • Blockchain PlatformBlockchain
    Platform

    The Delegated Proof of Stake (DPos) Algorithm is applied to the main block chain of Every Media blockchain Platform.

  • Application LayerApplication
    Layer

    DApp developers are able to focus on developing the user interfaces and specialized services; operation tools are applied such as content, community, certification, data analysis tool, and bot to develop and operate DApp service based on stability and flexibility.

Token AllocationEVE coin, which is the basic trade unit of Every Media blockchain Platform is
ERC (Ethereum requests comments) 20 tokens and total of 100 million tokens are created.
Then, they are distributed as follows.

Distributing Tokens

Distribution graph
30
Sell 30% to a participant Sell 10% on pre-sale, sell 15% on main sale, sell 5% on private sale, and sell tokens that are not sold on each stage at the next stage. Unreleased tokens are incinerated.
20
Distribute 20% to founder and team Out of 20%, 10% is distributed after the successful sale of tokens, and 10% is distributed after the main net open. However, lock-up period is applied to each of them for 6 months. In this way, the long-term price success goal of project team and token sale participant agrees on.
10
Distribute 10% to partner and advisor It is used for obtaining a strategical cooperative partner, disseminating platform, and the development of community. 5% is distributed after the successful sales of token and 5% is distributed after main net open. Lock-up period is applied to each of them for 6 months.
5
Distribute 5% to bounty program Bounty program can be categorized into 3 kinds. First, there is a program that rewards people who provide ICO review, information, etc. through social media, forum, etc. during ICO period. Second, it is a translation bounty program that runs a reward program for the translation of white paper, website, and so on. Third, it is a bug reporting bounty which is a program that rewards a participant who finds a problem in publicized software and platform.
35
Distribute 35% to reserve fund

Use of Fund

Employment graph
60
60% Research Development It includes all technology and platform development and operation cost in the white paper. To accomplish the development roadmap goal and accelerate the process, the fee for hiring a developer and consultant is included as well.
20
20% Marketing Marketing budget is used to secure users related to various countries and press, advertisement, entertainment, and SNS community and is used for the meeting with the related companies.
5
5% Law This includes all legal costs which are needed for the review of law and regulation in the jurisdiction and for the development and operation of a platform that may be established in that region in the future.
5
5% Security This is used for the cost to obtain an optimal security level, which includes code examination and tests for all API, smart contract, mobile and PC wallet, application such as CMS and so on, and SDK.
10
10% Administrative cost It is used for rental fee of an office, administrative cost such as various utility bills and so on, and for wage and so on.
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Every Media blockchain Platform
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Core MembersCore members of EMP are professional for management and Blockchain,
leading the entire team based on their strong leadership with their own knowhow from a long time-experience.

  • Jae Hyun LeeCEO Jae Hyun Lee was a development team leader in online advertising agency DIG Communication. He established and managed several IT companies such as Zen Software, SuperBee, and Pumpkinnz. He has more than 18 years of experience in software development, and business planning. He majored civil engineering and structural engineering at Seoul National University of Science and Technology.
  • Wan Kyu LeeCTO Wan Kyu Lee worked in Samsung Securities and Dongseo Securities. He, who is core-banking and non-core banking system experts, was attracted to the blockchain technology so that joined the project. He participated in the development of custom-built engineer at Bithumb, the largest cryptocurrency exchange market in Korea. He is a developer with extensive network and experiences.
  • Dal Ho SongCMO Dal Ho Son has worked as an executive in various financial companies including Hanwha General Insurance and Heungkuk Fire& Marine Insurance. Also, he developed mobile insurances program and credit card affiliated benefits in SKT and KT, Korean largest mobile and internet companies. He is a planning and marketing expert who launched ‘Mobile Upgrade Program’ for the first time in Korea.
  • Jik Han JungCSO Jik Han Jung is the founder and CEO of SubDream Studios which is the company providing VR game services in the Silicon Valley, US. He served as a CEO at COLOPL NI, Kabam, and Gala Net, Inc. He graduated Yonsei University.
  • Jung In LeeCOO Sean Lee is a start-up planning and development and hardware platform builder. He is currently COO in Every Media blockchain Platform project. He is founder of Woomi Networks, Castlt co., KCH co. He is a management expert who has plentiful experiences.
  • Jong Tae LeeAuditor Jong Tae Lee was the head and the minister of economy of the Seoul branch office, and the vice president of Kookje Daily News which is the representative Newspaper in Busan, South Korea. He is a journalist and had experience in interaction with government authorities.
  • Byung Chul JooExecutive Advisor Byung Chul Ju served as an editorial writer, the minister of economy, and a director at the Seoul Shinmum, one of the top 10 daily newspapers in South Korea. He is a professional journalist with rich experience.
  • Kwang Hee AhnHead of Development Kwang Hee Ahn is a system development expert worked for various companies such as 2014 Asian Games, Woori Bank, Samsung Electronics, KT, Hyundai Motors. He has extensive experience in management systems and solution development. He is responsible for the development of the team.
  • Kwang Woo LeeHead of Service Planning He participated in the online branding projects of Samsung Electronics, Hyundai Motor, CJ, and Fund Online Korea, and also launched Korea government project service of public offices including Korea Tourism Organization, Seoul City, and Gangnam-gu. As a person who is majored in computer science, he tries to make blockchain business more accessible to the general public.
  • Wo Hwan KimHead of UX Design He is a designer who has performed various tasks such as web, mobile, GUI / UX design&marketing;, and advertisement editing design based on user experience. He participated in the development of applications for Shinhan Bank and KT Web, and developed GUIs for LG, Hyundai Mobis, and Lenovo Mobile. He is the team head of branding and UI / UX development in EMP project.
  • Heon Sik ChaDB Architecture As a DBA and IT engineer, he has participated in numerous SI and SM projects, and is a development specialist who has experienced DB development and operation in the telecommunications, public, manufacturing, and financial industries. He is in charge of database development and operations.
  • Kwang Tae KimSW Architecture He majored in aeronautical and mechanical engineering and is a specialist in software development in various fields such as Kaon Media, Gamevil Live, and Wonut Studio. He is responsible for software development and operations.
  • Jong Hwa GangServer Developer Jong Hwa Gang produced Renault Samsung car magazine application, MBC news application, graphic authentication system application, 2012 Asian game competition management application. He is the developer with rich experiences.
  • Jung Yup ChaeServer Developer He is a design and development specialist who has over 20 years of experience in the financial companies including Samsung Securities, Daewoo Securities, Kukmin Card, and NH Bank. He has been worked in the field of system construction and takes charge of server development.
  • Yong Joo LeeFrontend Developer He has been involved in the development of integrated solutions that enhance the efficiency of audit work in banking, credit card, securities, insurance, financial institutions, public institutions and corporations.
  • Jae Wook KimFrontend Developer He is a programming expert with extensive experience in web agency and web services. He is fluent in using a variety of programming languages and joined the team due to his interest in backend programming.
  • Moon Soek OhSoftware Engineer He was a software specialist who has been responsible for clients, credits, and audit managements in financial institutions such as Daishin Securities Co., Ltd. and NH Bank, and provided various statistical indicators necessary for management support through visualization analysis. With great interest in the block chain, now he oversees Core department in the service development team.
  • Yeong Gon GangSoftware Engineer He has developed his experience as a server developer of web and application services. He overtook many big SI projects related to finance and public institutions such as Daishin Securities Co., Ltd. and Korea Investment & Securities. He was attracted by the scalability of the block chain technology and joined the team.

TeamThe entire EMP team consists of several parts with various experiences in the fields such as software engineering,
cryptocurrency development, blockchain technology, agency service, finance, and media marketing.

  • Jae Hoon LeeFrontend Developer
  • Jin Sung YooHR Director
  • Yun Sang ChoService Planner
  • Mi Mi ParkService Planner
  • Jae Eun SeokUX Designer
  • Won Joong LeeStrategy Planner
  • Soo Jung KimStrategy Planner
  • So Yeon ParkManagement Planning
  • Ji Hee HongBusiness Management
  • Ha Ryeon LeeBusiness Management
  • Ha Na KimManagement Support
  • Shanhe LiGlobal Business
  • Sukyoung HongGlobal Business
  • Myung Jun LeeGlobal Business

AdvisorsEMP advisers are consulted for business by inviting professionals in telecommunication,
advertisement, management, marketing, and etc. on top of the blockchain technology.

  • Yoo Tak Kim As the CEO of CW (Conscious Walker), he is an advertising specialist who has served as the chairman of the 3rd Korea Line Advertising Association and as the CEO of Admission. He worked at KT Internet and graduated from Hankuk University of Foreign Studies. He is the Marketing Network Adviser for the Every Media blockchain Platform.
  • Jong Woo Son He majored in business administration at Yonsei University. Since then, he has been responsible for strategic planning team as leader, and BS headquarters in LG U +, a representative telecommunication company of Korea; he was appointed as the youngest Executive Manager proving his management-competence.
  • Woon Jong Kim He graduated from Seoul National University, Department of Economics. He has played active parts in companies such as Citi bank Korea, Financial Supervisory Service, Korea Standard Securities and The Royal Bank of Scotland for 26 years. He is an expert in the fields of International finance, risk management, and compliance. He has held Chartered Financial Analyst (CFA) and International Financial Risk Manager qualifications and knowledge of financial markets and financial industry.
  • Gang Seok Kim He has been CEO as founder of Korea's leading game company, Blue Hall, which has more than 400 million users around the world. He is a professional planner for games and internet business with his various experiences as manger with Neowiz Online Game Publishing Responsibility and as Oz Technology Marketing Director.
  • Ki Young Kim He is the CEO of Fly High, which provides service security technology consulting services and distribution. He is currently a member of the Information Security Policy Advisory Board of the Future, a member of the Financial Industry Standardization Technical Committee, and a member of the Information Security Forum. He was a security adviser at the 19th Presidential Election. He is the security adviser for the project.
  • Tae Wook Wang Currently, he is the president of Shinhan Serv, a specialized outsourcing company. He is a banker and a businessmen who served as Shinhan Bank's Business Promotion Group Head, Brand Strategy Headquarters Headquarters, Dongbu Headquarters Head, Head of Consumer Brand Group Head, and Deputy Head of Consumer Brand Group.
  • Dong Un Cha He is a lawyer for DR&AJU; and a member of the Legislative Decree Interpretation Committee. He graduated from Seoul National University Law School, graduated from Washington State University, USA and graduated from George Washington University in USA. He received his law degree from Dongguk University. He is a legal counsel.
  • Jin Seok Im He has graduated from Seoul National University and worked as a lawyer at Kim & Chang Law Firm, the largest law firm in Korea, and as an international director at the Seoul District Attorneys' Association. As a representative attorney of Lynn, he currently serves as legal counsel for Every Media blockchain Platform.
  • Dong Hun Kim He is the the president of Jennnet, an application software development and supply company, and also serves as an adjunct professor at Seoul National University of Science and Technology. He was a researcher at IBM Korea and served as general manager of the Netfinity Business Division.
  • Patrick Song Graduated from University of Shanghai for Science and Technology, Bachelor of electronic engineering. 20 years of IT industry experience, has worked in NVIDIA, Leadcore and other IT companies for technical management and sales positions. The co-founder of Smart Wishes Tech. He studied the block chain structure and solutions deeply.

Our Roadmap

2017
  • Idea ( Decentralized Media Platform ) Born
2018 Mar
  • Decentralized Autonomous Journalism Organization Concept Born & Media Business Market Research
2018 Apr
  • Starting Writing the White Paper
  • MOU ( Subdream Studios in Silicon Valley, USA )
2018 May
  • Establishing DAJO ( Decentralized Autonomous Journalism Organization )
2018 June
  • TJNT Foundation ( Nonprofit Organization ) Established in Singapore
  • EMP White Paper First Draft Release
2018 July
  • MOU for Establishing DAJO ( Nordic Chinese Times )
  • MOU for Establishing DAJO ( Kukmin Ilbo )
  • MOU for Establishing DAJO ( etnews )
2018 Aug
  • MOU for Establishing DAJO ( Herald )
  • ISO27001/GDPR International Standard Verification Acquisition
  • MOU ( Fly High )
  • EMP White Paper Release
2019
  • EMP Test Net v1 Launch
2019
  • EMP Main Net v1 Launch
  • Existing EVE Token Swap
  • EMP Blog and Kpop News DApp Service Launch
  • DAJO Participant ( Press ) DApp Service Launch
2020
  • EMP Main Net v2 Launch

Our Roadmap

2017
  • Idea ( Decentralized Media Platform ) Born
2018 Mar
  • Decentralized Autonomous Journalism Organization Concept Born & Media Business Market Research
2018 Apr
  • Starting Writing the White Paper
  • MOU ( Subdream Studios in Silicon Valley, USA )
2018 May
  • Establishing DAJO ( Decentralized Autonomous Journalism Organization
2018 June
  • TJNT Foundation ( Nonprofit Organization ) Established in Singapore
  • EMP White Paper First Draft Release
2018 July
  • MOU for Establishing DAJO ( Nordic Chinese Times )
  • MOU for Establishing DAJO ( Kukmin Ilbo )
  • MOU for Establishing DAJO ( etnews )
2018 Aug
  • MOU for Establishing DAJO ( Herald )
  • ISO27001/GDPR International Standard Verification Acquisition
  • MOU ( Fly High )
  • EMP White Paper Release
2019
  • EMP Test Net v1 Launch
2019
  • EMP Main Net v1 Launch
  • Existing EVE Token Swap
  • EMP Blog and Kpop News DApp Service Launch
  • DAJO Participant ( Press ) DApp Service Launch
2020
  • EMP Main Net v2 Launch

Latest NewsEvery Media blockchain Platform
New Notices

PartnersContact us to become part of
our great network

  • Media Business
    • Kookminilbo
    • Herald
    • epaperentertainmennt
    • Korea Blockchain Economy
    • Nordic Chinese Times
  • Security Tech
    • Fly High
  • Blockchain Business
    • Subdream
  • Marketing
    • cw
    • icoholder
    • ad4th
    • ico watchdog
    • hun&hyun

10 Anson Road #23-14T International Plaza
Singapore (Postal Code: 079903)

[email protected]+65-62263140

VIEW MAP
close pop

EVE

EVE coin (hereafter called EVE) is a basic coin that is traded within the platform and is a liquid asset that can be bought or sold at a coin exchange market.
It is free to send EVE to others through the wallet’s address which is provided by the platform.
EVE can be combined with AD & DATA (hereafter referred to as ADD) coins by a fixed ratio (1:1) and can be changed into EXP.

Coin Creation

Start with 100 million and 10% inflation, then reduce the inflation by 0.5% per year, and later keep the inflation at 5%. (Creates about 210 million after 10 years)

Distribution

EVE Coin Distribution

EVE 코인 분배

Coin Distribution

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ADD

The ADD coin is a reward that can be received mainly based on the level of contribution for the advertisement, and it has a high liquidity just like the EVE coin.
Thus, it can be bought or sold at the stock market. Especially, since ADD coin can be exchanged for the advertisement value, it has characteristic of downward inelasticity which stays at KRW 100.
However, it also has upward inelasticity since it can be paid as the advertisement fee for the amount of value fixed by the platform.At the same time, the ADD coin has the ability to actualize the Internet of value. When it is wired to another person through the address of the wallet which is provided from the platform, no transaction fee is charged.

Producing a Coin

ADD coin is produced proportionately to the advertisement fee that flows in when the advertiser conducts an advertisement.
Or ADD coin is produced proportionately to the data using fee which flows in when an analyst (To use the data anonymously) calls for the data API within the platform

Coin Incineration and Price Rigidity

ADD coins can be combined with EVE coins in a fixed ratio (1:1) and be switched to EXP.
It can be changed into an asset that have long term value. In this case, ADD incinerates when combining.
However, the value of ADD does not go up because ADD is said to be incinerated. Because, at the AD & Data Marketplace, ADD 1 is produced for the amount of KRW 100 of advertisement consumption.

Distribution (Advertisement): Rewarded for Every 7 Days



분배(광고) 7일 단위로 보상

Distribution (Data Analysis): Rewarded Covering a 7-Day Period



분배(데이터분석) 7일 단위로 보상

Coin Distribution

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EXP

EXP is an asset that is an union of the utility coins(EVE and ADD).
EXP is not an asset that can be dealt, but it is a network asset that has many functions in the ecosystem. It is used for a fuel that enables one to carry out more activities and is a type of share and, at the same time, a voting right.
EXP is an asset made by combining two types of utility coin which are mentioned above.

Producing an Invitation

When EVE and ADD coins combine, the ADD coin becomes extinct, and an invitation card is produced.
In other words, 1 invitation for the community is produced when EXP 1 is created. This type of invitation has an expiration date, and only the person who has this invitation can join the community. At first, the invitation will become a highly reliable link which forms a community based on trust, and person who invited others can introduce the characteristics of Every Media blockchain Platform to those who newly joined the community and play a role as a guide to help the newly jointed members to adjust.
Also, they can help predicting the operation and maintenance of system and the growth of platform and Dapp. It is a kind of ‘Preorder and Produce Next’ method.

The Weighted Value of Contribution for Recommendations and Comments

The more EXP one has, the more influence is exercised when writing a recommendation and comment.

Possible Stamina for Activity

The more EXP one has, the more activities can be carried out. Of course, a user who has less gage may have some limitations as to what they may participate in. However, carrying out too many activities can be restricted even when one has lots of EXP.

Voting Rights

EXP plays the role of a voting right for electing a witness and a watchdog. The influence increases proportionately to the amount one owns.

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EVE Coin
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